Ancient Alchemy,
Modern Mastery
A Family-Owned Irish Company
Alchemy Range is the trading name of Price King Sales Limited, an Irish-owned company established in 2012 and based in Blessington, Co. Wicklow. We supply water and heating technology to homes and businesses across Ireland and Europe.
The people behind it
Alchemy Range was founded by David Harmon, a former Irish Olympian. David has spent 14 years in construction and home improvement, including building modular timber and steel-frame homes through NextGenBuild.
Our goal is to give the public access to the latest technology on the market, and we strive to bring it to you as soon as it is available.
Trading name of Price King Sales Limited. Company registration no. 509453.
The Philosophy of Transformation
Our brand is built on the ancient idea of alchemy — the transformation of the ordinary into the extraordinary. Every tap, heater, shower and heat pump we supply is chosen for its ability to elevate daily rituals into moments of comfort, efficiency and delight.
Serving Ireland and Europe
From our base in Ireland, we serve customers across the island and throughout Europe. We understand local standards, certifications and expectations, and we ensure every product meets the highest levels of quality and compliance.
What We Stand For
Craftsmanship
We select products that demonstrate superior build quality, attention to detail and lasting performance.
Innovation
We stay ahead of technology trends to bring our customers the most advanced water solutions available.
Integrity
We are transparent in our sourcing, pricing and service, building trust with every customer and trade partner.
Water Technology With Purpose
At Alchemy Range, we supply water technology that delivers practical benefits for both household and environment. Traditional approaches require heating large tank volumes — two hundred litres for showers, or repeatedly boiling kettles for daily hot water needs. Our instant tankless heaters warm water on demand as it flows, while our boiling taps keep a small insulated tank of water hot and ready for tea, coffee and cooking. Our heat pumps heat stored water using far less electricity than an immersion.
On-Demand Heating
Instant heaters warm water as it flows, so there is no tank to keep hot.
Less Water Wasted
Instant delivery at the tap means less running water while you wait for it to warm.
Lower Carbon Footprint
Fewer full-kettle boils and tank heating cuts household energy demand and emissions.
Built to Last
Engineered components and serviceable parts extend product life and reduce landfill waste.
The Everyday Impact
200L
A conventional shower tank heats up to 200 litres — often more water than a household actually uses in a day.
Cup by cup
A boiling tap dispenses only the water you need, instead of boiling a full kettle each time.