Privacy Policy
Alchemy Range respects your privacy and is committed to protecting your personal data. This policy explains what information we collect, how we use it, who we share it with, and the rights you have under Irish and EU data protection law.
Who we are
Alchemy Range is an Irish family-owned company based in Blessington, County Wicklow. For data protection purposes, we are the data controller of personal data collected through this website.
Alchemy Range is a trading name of Price King Sales Limited, registered in Ireland under company number 509453.
Email: david@alchemyrange.ie
Information we collect
- Account and order details: name, email, phone number, billing and shipping address, payment information and order history.
- Communications: messages you send via contact forms, live chat, email or phone.
- Marketing preferences: email address and name when you subscribe to our newsletter.
- Technical data: IP address, browser type, device information, pages visited and cookie data.
How we use your information
- To process, fulfil and deliver your orders
- To manage your account and provide customer support
- To send order updates, delivery notifications and essential service messages
- To send marketing emails only where you have given consent
- To improve our website, products and services
- To comply with legal, tax and accounting obligations
Legal basis for processing
We process personal data on the basis of: performing a contract with you (order fulfilment); complying with a legal obligation (tax and accounting); your consent (newsletters and non-essential cookies); and our legitimate interests (fraud prevention, website security and business analytics).
Sharing your information
We do not sell your personal data. We share information only with trusted service providers necessary to operate our business, such as:
- Shopify — ecommerce platform and payment processing
- Courier and pallet delivery partners
- Our backend database and authentication provider
- Analytics providers to help us understand website usage
Where data is transferred outside the European Economic Area, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the European Commission.
Cookies
We use cookies to operate the shop, remember your cart and improve your experience. Essential cookies are always active. Analytics and marketing cookies are only used when you click “Accept all” in our cookie banner.
With your consent we use Google Analytics 4 (provided by Google) to understand how visitors use our website — for example which pages are visited and how the site is found — so we can improve it. The legal basis for this processing is your consent under GDPR. Google Analytics only loads after you click “Accept all”; before that, no analytics data is collected. IP addresses are anonymised and we do not send Google any names, email addresses or other personal data. If you choose “Essential only”, or later change your mind, analytics storage is switched off.
You can change your mind at any time: click (also in the footer of every page) and the consent choices will reopen so you can pick again.
Data retention
We keep order and accounting records for up to seven years as required by Irish tax law. Marketing data is retained until you unsubscribe or withdraw consent. Account data is kept while your account remains active.
Your rights
Under GDPR you have the right to access, correct, delete, restrict or object to the processing of your personal data, and the right to data portability. You also have the right to lodge a complaint with the Data Protection Commission in Ireland.
To exercise any of these rights, please contact us at david@alchemyrange.ie.
Changes to this policy
We may update this Privacy Policy from time to time. The latest version will always be available on this page.